Harnessing the Power of Antioxidants: Itís Gone Way Beyond Orange Juice
L. Dornblaser. Mintel International, Chicago, IL. Cereal Foods World 52(3):124-125.
Originally, most of the talk about antioxidants had to do with orange juice, and most specifically with vitamins A, C, and E. The focus was quite general thenómore about getting your complete multivitamin dosage in your orange juice, rather than talk about specific benefits. Today, however, we see antioxidant fortification appearing across a wide range of products and with a broad range of claims. Now there is a much stronger focus on the specific benefits of fortification. Thatís good news for antioxidants. The benefits of antioxidant vitamins include reducing cardiovascular disease, enhancing immunity, and cancer prevention via free radical scavenging. Beverages and pet foods lead the way for antioxidant fortification, but snacks, breakfast cereals, and baked goods have also shown growth. This article examines the approaches of some grain-based products using antioxidant fortification.