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DOI: 10.1094/CFW-51-0277 |  VIEW ARTICLE

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Product Development: A Left-Brained Approach to Creativity, a Very Right-Brained Subject

L. Skarra. Merlin Development, Inc., Plymouth, MN. Cereal Foods World 51(5):277-278, 286.

Iíve learned that people communicate most effectively when they speak the same language. Creativity is an essential tool in an innovative organization but when creativity topics are discussed with scientists, they are most often discussed in the language of "creativity". I recently had opportunities to present a "left-brained" approach to creativity to scientists and product developers with excellent feedback. To do this, I expressed creativity and innovation in language of equations. Exploring these equations leads to a better understanding of the ways creativity might be initiated, encouraged, and discouraged, and as I collaborate on these concepts in the best spirit of scientific advancement, the equations have been enhanced through the input of others.

 

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