03 Issues & Trends
Cereal Foods World, Vol. 63, No. 6
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Keeping the Lines of Communication Open—How to Make Science Alluring

Lin Carson1
BAKERpedia, Portland, OR, U.S.A.

1 BAKERpedia, 707 SW Washington St, Ste 1100, Portland, OR 97205, U.S.A. E-mail: lin@BAKERpedia.com


Abstract

Where have all the customers gone? The lines forming behind traditional media forms are growing shorter, while consumers are flocking in masses toward digital media sources for information. As a result, the ways in which content is created and marketed are shifting as well. How will this shift change the face of science-based industries? This article discusses strategies for creating content and marketing it to consumers through digital media, optimizing advertising opportunities through a variety of digital platforms, and grabbing the attention of consumers and keeping the lines of communication open in the digital world.





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