03 Issues & Trends
Cereal Foods World, Vol. 63, No. 6
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Keeping the Lines of Communication Open—How to Make Science Alluring

Lin Carson1
BAKERpedia, Portland, OR, U.S.A.

1 BAKERpedia, 707 SW Washington St, Ste 1100, Portland, OR 97205, U.S.A. E-mail: lin@BAKERpedia.com


Where have all the customers gone? The lines forming behind traditional media forms are growing shorter, while consumers are flocking in masses toward digital media sources for information. As a result, the ways in which content is created and marketed are shifting as well. How will this shift change the face of science-based industries? This article discusses strategies for creating content and marketing it to consumers through digital media, optimizing advertising opportunities through a variety of digital platforms, and grabbing the attention of consumers and keeping the lines of communication open in the digital world.

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