Open Innovation Gaining Momentum in the Food Industry
J. Bellairs. General Mills, Minneapolis, MN, U.S.A. Cereal Foods World 55(1):4-6.
Companies are adopting an open-innovation strategy to bring products to market quickly with a lower level of risk. By opening doors to external resources and expertise that complement, enhance, or accelerate the work already taking place, an organization may uncover a product or technology that will take it to the next level. General Mills’ concept of applied connected innovation has generated a wide spectrum of collaboration opportunities—everything from applying existing technologies more effectively internally to partnering more closely with key suppliers to finding potential new partners in entirely different industries.