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doi:10.1094/CFW-53-5-0274 |  VIEW ARTICLE


Baking: The Most Valuable Ingredient

D. Busken. Oak State Products, Wenona, IL. Cereal Foods World 53(5):274-275.

It is amazing the number of ingredients that are out there. There are thousands of different combinations for different applications. It can make a food developer giddy just thinking about it. Of all these ingredients, the one that has been most valuable in my career is the one that seems to be in the shortest supply these days. It is not only low cost, but it can save you money if properly applied. It is extremely versatile and is applicable in every development environment. The most important ingredient in any successful project or any business is how they take care of their customer. Customer service is the ingredient that can make a project for a company succeed wonderfully or fail spectacularly.


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